I help companies create, track, and promote effective content.

I’ve written product video storyboards for small international IoT startups (Clex), optimized social media and advertising campaigns for venture-backed SaaS companies(Torchlite), and I’ve created killer, relevant content for e-learning(RocketLearn) and news companies(Cuba Journal).

Currently, I’m leading content and marketing analytics efforts at Cheddar, a venture-backed B2B billing SaaS platform.

Do you need help developing your next social media campaign, crafting content that converts on your company’s website, running your next Facebook Ad campaign, or implementing more extensive marketing analytics? Feel free to get in touch.


intask-7Torchlite MarketingCuba Journal logoUSA Today CollegeRocketLearn




Clex, Inc.

Marketing Analytics


Cheddar is a billing platform built for developers. Using a unique usage-based approach to billing, Cheddar cuts the time it takes to build monetization into a product by as much as 90%. No matter if your billing model is metered, one-time, subscription, or some combination, Cheddar allows you to focus on building awesome products, not billing for them.

Social Media Strategy + Execution


Torchlite is a software-as-a-service marketplace of vetted digital marketing experts. By seamlessly connecting specialists to organizations’ data through its application, businesses can quickly build effective digital marketing campaigns – driving leads, online traffic, customers, and revenue. For 7 months, I:

•Spearheaded social media strategy for the venture-backed digital marketing startup.
•Created and optimized digital advertising campaigns using Facebook’s Power Editor and Twitter’s Advertising platform.
•Engaged with CTO and development team to improve Torchlite’s social media publishing platform.

Content Strategy + Execution

Hyde Park Venture Partners

Hyde Park Venture Partners is an early stage venture capital firm focused on high-growth technology startups in the Midwest.


I wrote an article that was published the in the USA Today to improve my client’s SEO and boost leads to the client’s eLearning site. The client’s feedback from LinkedIn:

“I hired Wes to write a content piece for USA Today. He produced a great piece on time and on budget. The piece was well researched and included relevant SEO backlinks as well. Wes is hard-working, with a positive attitude and takes feedback well. Look forward to working with him again” –Russell Miller of RocketLearn

Cuba Journal

After visiting Cuba and meeting with local entrepreneurs, I contributed to Cuba Journal, one of the leading digital companies covering the new Cuba, about the trends I saw in the entrepreneurial ecosystem.


Clex is an Internet of Things (IoT) startup which produces physical marketing products designed to help businesses extend their online and offline communities. Clex’s flagship product is the Clex Counter, a physical interaction counter connected to the most popular social networks.

I produced and coordinated content such as web pages, videos, and blog posts with a multi-lingual team.



I built Intask through a pre-accelerator program to facilitate student-business engagement through project-based work. I won third place and learned a few lessons along the way.